Month: December 2016

Topic 7: Advertising

In this topic we examine different views on the mechanisms by which advertising works, examining the welfare consequences of advertising in each case. IO-2014-topic-7.pdf Lectures (OLD AT PRESENT): Class (OLD AT PRESENT):

Read More

Topic 6: Product differentiation

In this topic we analyse horizontal product differentiation models, which are models in which consumers value variety in consumption, or in which different consumers prefer different goods. IO-2016-17-topic-6.pdf Lecture: Class:

Read More