Category: 2012-13

Lecture 9: More on advertising

In this final lecture we look at a few more models of advertising. Lecture 9

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Mock end of term test

Below is the mock for the end of term test which will happen next week (week 10). As I said in the lecture, the final test will be identical except for different parameter values. It is supposed to go a bit beyond what we’ve covered in lectures, so don’t be scared if it seems confusing […]

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Lecture 8: Vertical differentiation and advertising

In this lecture we go through a model of vertical differentiation, then begin our final topic on advertising. Lecture 8

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Lecture 7: More on product differentiation

In this lecture we complete our analysis of product differentiation, looking at location choice, welfare, discriminatory equilibria, product proliferation and some empirics. Lecture 7

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Lecture 6: More on price discrimination and nonlinear pricing + Intro to product differentiation

In this lecture we finish up the price discrimination topic, and introduce two models of product differentiation. Lecture 6

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