In this final lecture we look at a few more models of advertising. Lecture 9

# Category: 2012-13

## Mock end of term test

Below is the mock for the end of term test which will happen next week (week 10). As I said in the lecture, the final test will be identical except for different parameter values. It is supposed to go a bit beyond what we’ve covered in lectures, so don’t be scared if it seems confusing at first. Just take your time, and work through it carefully over the next week. Mock End of Term Test 2012

## Lecture 8: Vertical differentiation and advertising

In this lecture we go through a model of vertical differentiation, then begin our final topic on advertising. Lecture 8

## Lecture 7: More on product differentiation

In this lecture we complete our analysis of product differentiation, looking at location choice, welfare, discriminatory equilibria, product proliferation and some empirics. Lecture 7

## Lecture 6: More on price discrimination and nonlinear pricing + Intro to product differentiation

In this lecture we finish up the price discrimination topic, and introduce two models of product differentiation. Lecture 6

## Lecture 5: Price discrimination and nonlinear pricing

In this lecture we look at some of the ways a monopolist can obtain higher profits than in the standard monopoly solution. Lecture 5

## Lecture 4: Will profits in reality be higher or lower than under Cournot?

In this lecture we try to answer the question: “Will profits in reality be higher or lower than under Cournot?”. We look at the origins of Cournot competition, and analyze collusion in dynamic oligopoly. Lecture 4

## Lecture 3: Further static oligopoly

In this lecture we go further into the consequences of Bertrand and Cournot competition, and we investigate the links between the two. lecture 3.pdf