Lecture 8: Vertical differentiation and advertising

In this lecture we go through a model of vertical differentiation, then begin our final topic on advertising.

Mock end of term test

Below is the mock for the 2013 end of term test. The actual test will be the same, other than having different numbers in places.

Mock End of Term Test 2013

Lecture 7: More on product differentiation

In this lecture we look further at horizontal product differentiation models. The slides we did not cover in the lecture go over vertical differentiation models, and introduce advertising.